Born in Amsterdam, Kok would have never imagined his work would take him to cities like Paris, L.A., London and New York.
Having worked in the fashion-photography field from an early age, he left school to wander around Florida and Mississippi and in 1985 moved to Los Angeles. There he landed a job as window display designer, creating surrealistic scenes for an exclusive Beverly Hills-designer shop. After moving to London four years later, he switched to collage-Art, producing iconic images – under the name “Indüstria” – for style magazines ‘Blitz’, ‘the Face’, ’the Manipulator’ (a newspaper-size iconic style magazine in the mid-eighties) and Mr. Warhol’s magazine ‘Interview’. These publications led him in 1990 to Paris, where he was invited by fashion designer & photographer Thierry Mugler to collaborate on couture collections, painting fabrics and designing accessories. Back in Amsterdam he first picked up the camera himself and by the mid-nineties Kok became known for creating a futuristic language. Having been dazzled by the then emerging digital technology, Fritz soon replaced hand retouching with photoshop, to increase control over his images.
In 1998 he ended up working in New York. His work has been featured in V-Mag., Vogue, and US music magazines, as well as in many commercial campaigns for Renault, Sony, Roberto Cavalli, Philip Morris and others. His recognizable style allowed him to collaborate with legends like Lenny Kravitz, Missy Elliott, Eve, Boy George, Robert Palmer and George Michael.
His work can be traced back inside the magazines and advertisements, yet it is the manner in which he approaches a project that sets him apart: Starting off by sketching envisioned images in every detail, he then casts models, looks for materials and accessories, designs and builds backgrounds and mixes a soundtrack to lay down the shoot’s atmosphere.

The proceeds of the Artists in Residence project are donated to the Prins Bernhard Cultuurfonds. The Prins Bernhard Cultuurfonds aims to encourage inspiration, purpose, and social interconnection for everyone in the Netherlands by investing in cultural projects together with its partners. The Cultuurfonds supports and helps realize projects of cultural organizations and artists by raising funds and handing out awards for outstanding work.