Former England team captain, Alan Shearer, wanted to introduce Paddington to football and it only seemed natural to put him in his beloved Newcastle United kit. As a long term ambassador of NSPCC and ChildLine, Alan saw this as a fantastic opportunity to highlight the great work the charity does for young people in need, just like Paddington.
FIND ME!This bear can be found at
Childline, 45 Folgate St, London E1 6GL.