GUCCI (EST. 1921)
co-created by Alessandro Michele and Floria Sigismondi
token ID: 3395
wallet address: 0xF7e89D581785050bE767Befc8F7eD0F665102218
smart contract address: 0xabefbc9fd2f806065b4f3c237d4b59d9a97bcac7
born-digital, looped video
00:04:05 minutes (1152 x 1152 pixels)
Executed in 2021. This work is unique and is accompanied by a non-fungible token.
The artist
Special notice
Please note for tax purposes, including potential sales tax, NFTs may be considered a digital service or digital product and thus Christie’s may be required to collect relevant taxes dependent on local laws. For tax rate information, you may wish to consult an independent tax advisor. Please note, except in the event you are a resident of Mainland China, you may elect to make payment of the purchase price for this lot in the cryptocurrency Ether. Payment in Ether must be made via a digital wallet transfer of Ether to Christie’s. If you do not already have one, please obtain a hosted digital wallet at Coinbase Custody Trust; Coinbase, Inc.; Fidelity Digital Assets Services, LLC; Gemini Trust Company, LLC; or Paxos Trust Company, LLC. The digital wallet must be registered to you, or, if you registered to bid as a company, then in the name of the company. Please note that setting up a digital wallet can take a week or more, depending on the service provider’s account opening requirements. Only Ether payments sent from digital wallets maintained at the above listed platforms will be accepted. We will not recognize payments from digital wallets hosted at other exchanges or self-hosted wallets. Partial payments of a lot from multiple digital wallets are not allowed. You agree, upon our request, to provide documentation confirming that the Ether payment was made from a digital wallet registered in your name and maintained at one of the platforms listed above. Partial payments of a lot from multiple digital wallets will not be allowed. The cryptocurrency amount will be calculated by us based on the most recent published CME CF Ether-Dollar Reference Rate (BRR and ETHUSD_RR) index rate as published at 11 am EST on the date that the sale closes and will remain valid for the forty-eight (48) hour period in which the buyer must make payment in accordance with the buyer’s agreement. The relevant exchange rate will be disclosed in the invoice. For further information and to view our Buyers Premium rates, please view the Conditions of Sale via the link below.
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Lot Essay

Included in the sale is also Gucci’s first NFT, inspired by Gucci Aria, the iconic fashion house’s latest collection presentation, a fashion film co-directed by Alessandro Michele and award-winning photographer and director Floria Sigismondi. With its dream-like landscape and effervescent energy, the NFT marks a historic moment for the storied brand, as it bridges into a new media space. The artwork underlying the NFT speaks to Aria’s overarching message—that of a universal desire for renewal; a yearning to bloom and flourish after the shadow of winter has passed. Doors open as darkness yields to light and that long-awaited feast of air. Gucci will donate all its proceeds to UNICEF USA to support UNICEF’s role in COVAX—an initiative aimed at ensuring global equitable access to COVID-19 vaccines.

In addition, Gucci, in partnership with Offsetra, has purchased 10T of Carbon Offsets to mitigate the environmental impact of minting and auctioning its genesis NFTs. Offsetra is an industry leader in carbon offsetting, collaborating with reputable and well-regarded sustainability projects around the world. The purchased offsets will support the Agrocortex REDD Project in preventing deforestation in the Amazon and effectively make Gucci's participation in this latest NFT exhibition carbon negative.

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