CIRCA: 1960
CASE MATERIAL: Platinum with diamond-set bezel
DIAMETER: 36 mm.
BRACELET: Platinum Rolex President bracelet, overall length 190 mm.
DIAL: Silvered with white gold applied Arabic numerals
MOVEMENT: Caliber 1555, automatic
FUNCTIONS: Time, day, date
CLASP: Folding deployant clasp

Phillips Glamorous Day-Date, Lot 24, Geneva Auction, May 9, 2015
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Lot Essay

The present timepiece is a rare example of the Reference 1804 in platinum with Eastern Arabic numerals, day and date. The presence of the Arabic calendar disc and numerals would have given this watch an exotic vibe in the 1960s.
Introduced to the market at the Basel Fair in 1956, the Day-Date has been one of Rolex's flagship models and enjoys continuous popularity. A symbol of luxury and prestige, the model was particularly appreciated by Middle Eastern clientele, often presented by the rulers as gifts or token of esteem.
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