CIRCA: 2021
CASE MATERIAL: Steel
CASE DIAMETER: 42mm
SERIAL NO’: MO1S5042
DIAL: Time Display on Case Band
MOVEMENT: Automatic
FUNCTIONS: Lateral Time Display
BOX: Yes
PAPERS: Yes
ACCESSORIES: M.A.D. Steel Butterfly Clasp, Inner & Outer Box, Product Literature QR, M.A.D. Edition Watch Pouch, UV Light, Personalized Card from M.A.D. Gallery

Maximillian Büsser, the mastermind behind the contemporary brand MB&F, famous for their extraordinary and other-worldly haute horology masterpieces since 2007 has recently created an off-shoot brand under MB&F called “M.A.D.”, standing for “Mechanical Art Devices.”

Discreetly released and sold at a modest retail price, the inaugural “M.A.D. 1” watch was almost impossible to obtain because it was only available to the friends of MB&F known as “The Tribe,” and to devoted, existing owners of MB&F timepieces. This caused a great surge in demand for the seldom seen wristwatch.

In response, Büsser released a slightly modified, second edition of the M.A.D. 1 in red, available in very limited numbers by lottery, such as the present lot. As expected from Max Büsser, the M.A.D. 1 combines ingenious design and construction with fine aesthetics. The 42mm steel watch with a sapphire crystal body has, in place of a standard dial, a visible oversized titanium and tungsten luminous rotor. The time is read from revolving minute and hour rings with luminous numerals visible on the side of the sapphire crystal case with an arrow pointer between the lugs at 6 o’clock. The top of the lugs have a gap from the main body of the case, giving the timepiece a ‘floating’ appearance. The present watch gives MB&F devotees and collectors of contemporary watchmaking a wonderful opportunity to obtain an exclusive Max Büsser designed timepiece with a cult following.