CIRCA: 2022
CASE MATERIAL: Stainless steel
DIAMETER: 42 mm.
STRAP: Black calf-leather strap
DIAL: Red base-plate, time display on the caseband – a marker at the 6 o’ clock position on the caseband indicates the hours and minutes via two cylinders
MOVEMENT: Cal. 821A, automatic with triple-blade winding rotor with luminous coating
FUNCTIONS: Time only
WITH: Presentation box and a rechargeable UV light

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This lot is offered by Christie's Dubai Ltd.

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Lot Essay

Created by Max Büsser, the man behind the popular and highly-regarded indie brand MB&F, the M.A.D 1 Friends Edition is the debut piece from Büsser’s new offering M.A.D Edition. The name is a reference to the M.A.D Gallery, this timepiece was never made available for sale at retail outlets or at M.A.D galleries.

Instead it was only offered to the MB&F “Tribe” – friends, suppliers and partners of the brand. However, after being so popularly received, they released a very small number to the general public who had expressed interest, such as the present example.

Encouraged by the reception of their debut effort, the M.A.D. 1 Red was launched in 2022 with a cherry red livery. It also had a slightly slimmer bezel and a more classical winding crown for the winding and time setting functions.